The “Shanghai” brand was registered in Shanghai Soap Factory in 1979 and has a history of more than 40 years. Shanghai brand products are firstly made up of Shanghai soap as the leading product, consisting of Shanghai four-color series soap, Shanghai boric acid bath soap and Shanghai soap tablets. In 1999, Shanghai Soap Co., Ltd. carried out a new positioning and powerful marketing promotion for the Shanghai brand, and has now developed into a brand product that can be expanded nationwide.